Hinge today launched a new AI-powered feature called “Prompt Feedback,” which aims to improve your dating profile by analyzing how you answer prompts and assessing if it needs to be more specific or authentic.
Powered by OpenAI’s GPT-4o mini, Prompt Feedback evaluates each response and offers personalized advice tailored to help you share interesting details about yourself, which can lead to more engaging conversations.
Instead of telling you exactly what to write, however, the AI offers three levels of guidance: “Go a Little Deeper,” “Try a Small Change,” and “Great Answer.” The “Great Answer” rating tells you to keep your response as is, while the other levels provide more specific suggestions, such as, “Try adding a specific genre or favorite artist to show more personality.”
Prompt Feedback aims to address a frequent issue among singles using dating apps: many profiles feature similar, cliché responses. For example, a common response is, “The best way to ask me out is: asking me out,” which can come across as dull and may not attract many replies. According to a survey with users, 63% of daters struggle with what to write on their profiles, often resorting to stereotypical answers that don’t truly reflect who they are.
The new feature launches during a difficult period for online dating, as users feel burnt out from relentless swiping, conversations that don’t progress, and frequent ghosting. Although Hinge intends to improve the overall app experience through AI tools, some users may be skeptical, as they might not be comfortable knowing that AI played a role in connecting them with potential matches.
Parent company Match Group is investing approximately $20 million to $30 million into AI, with its most recent initiative being an AI photo selector tool for Tinder to help users select photos that are predicted to perform well on their profile. The company partnered with OpenAI last year.
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